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EssaysSex & Gender

Sex and the Super Bowl

Gender caricatures,

Every year the issue of gender and sexual stereotyping is highlighted at the Super Bowl and in the minutes of well-famed commercials surrounding the game. Be it macho-football players, sexy cheerleaders, slick, yet still, macho-men in fancy cars, sexy Danica Patrick, macho-beer drinkers, sexy female beer drinkers, static femininity and masculinity are displayed suggesting to us all what kind of men and women we should be.

Following this grand display of gender duality, there is an annual critique of femininity, generally in response to the halftime show, with camps divided between female sexuality as an autonomous choice of empowerment and female sexuality curtailed in consumerism, thus objectifying the participants. …

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