Binoculars Building, Venice, 2015 © Steve Boland | Flickr
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Restoring Security by (Re)discovering the Culture of Flexible Work

By the early 1990s, Jay Chiat had reached the pinnacle of the advertising world thanks to his firm’s iconic campaigns, especially the Absolut Vodka bottle print ads and Apple’s “Think Different” and “1984” spots. Flush with cash, Chiat commissioned the architect Frank Gehry to design “the office of the future.” Gehry produced the iconic (if mystifying) “Binoculars Building” in Venice, California. The structure’s whimsical exterior, however, clashed with the staid, cubicled ways of work going on inside. And so Chiat soon embarked on a mission to reorganize the ways employees worked at the Chiat/Day offices. His “virtual office,” a phrase Chiat popularized, would be as radical as the building’s shell. The quirky interiors would stimulate creativity and foster equality through open, non-hierarchical communal spaces sure to inspire imagination, collaboration, and flexibility — even playfulness. 

The firm chose associate media director Monika Miller to test-drive the office, which meant she was freed of her desk, chair, and personal office space. Each morning,  …

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