Showing multiplied by Reach transforms the Ecology of our Perceived World © Naomi Gruson Goldfarb
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On Media Monstration and the Politics of Small Things

An ongoing discussion with Jeffrey Goldfarb

This post is the first of two making a series of points: Here I answer Jeff Goldfarb’s points in the post he devoted to our common classes. In the second, I will stress a couple of issues that have to do with my central concern: the role of media as “showing.”

On media power and resistance:

Goldfarb writes, “Dayan thinks the media set the agenda more thoroughly than I think actually happens. I see not only the possibility, but also the reality of resistance, even when it doesn’t prevail… The power of big media is great, but it is something else completely if it faces persistent resistance.”

In answer to these two points, let me answer that I am less interested in quantifying power than qualifying power.

In my view, the power of the media lies not only in the consequences of what they show, but in the very fact of showing it. …

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