Just Do It
On Stiegler and LaBeouf in the neganthropocene
One way of understanding Shia LaBeouf’s “Just Do It” motivational video is as a translation of Bernard Stiegler’s recent work about “escaping the anthropocene.” And vice versa. Reading Stiegler’s essays and watching LaBeouf’s video are essentially the same experience: one feels exhilarated, thrilled, excited (as if one might really do the impossible) and then a little disappointed.
Stiegler’s latest essays, many translated into English by Daniel Ross, sharpen the thought of a new type of urgency and are in some ways quite simple. This thought of urgency — figured as an “alternative” — is expressed succinctly at …
