Westerners practicing Zen meditation © Big Mind Zen Center | Flickr Creative Commons
EssaysThe Psyche

McMindfulness

The marketing of well-being

“McMindfulness.” I came across this term for the first time today. I wish I had coined it. It would be nice to be able to make a claim to originality. But coming across the term is almost good enough. It provides a name for a phenomenon that I didn’t even know needed one, and it makes it real. I don’t think anyone knows who coined this term. It’s kind of like “neoliberalism.” Suddenly there is a name for something you know is a problem — an important problem that can be difficult to put your finger on.

Mindfulness practice is a meditative discipline, originating in Buddhism, that involves the cultivation of a type of present-centered, nonjudgmental awareness of the ongoing flow of one’s emerging experience. While mindfulness enjoyed some popularity in the 1960’s as a countercultural phenomenon …

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