Morumbi Shopping Center in São Paulo © 2009 Herbert Kajiura | Flickr
EssaysRace

Rolezinho: Politics in Brazil’s Shopping Malls?

Since last December, Brazilian shopping malls have become the stage for a new style of youth gathering: the rolezinho. Roughly translated as “little excursions” or outings, the rolezinhos can be characterized as planned meetings (via social network) of a large group of youth from poor neighborhoods, with the intent of seeing each other, flirting, eating and drinking at McDonald’s, taking pictures to post on facebook, and simply having fun. This can be considered a collective action with direct links to at least two different issues that characterize contemporary Brazilian society.

First, rolezinhos cannot be understood without taking into account the almost nonexistence of public spaces for leisure and enjoyment. Coupled with the historic negligence of the Brazilian state to the population’s right to recreation, …

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