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Milan Kundera begins his novel Immortality with a description of a gesture made by a woman he is observing at a swimming pool. This woman, who we will come to know as Agnes in the story, smiles and waves at the lifeguard who has just been giving her swimming instructions. There is something charming and elegant for Kundera about this hand wave that reminds him of the gesture of a young woman “playfully tossing a bright colored ball to her lover.” This unique gesture reveals to Kundera the essence of Agnes’ charm, and he is dazzled and strangely moved by it. Later in the novel we discover that this gesture is not as unique as it initially seems. …

In her groundbreaking book about emotional labor, The Managed Heart, Arlie Russell Hochshild suggests that emotions are not simply stored in us waiting to be expressed: they are also produced and managed. The notion and practice of affects management, both privately and socially, are not specific to capitalism. Hellenistic philosophers made up a new word to convey this very idea: metriopatheia, from pathos, affect, and metrios, a word that conveys both the notion of measure and that of moderation. As Foucault correctly noted, the management or negotiation of pathē in Greek and Roman philosophers, and in particular in the Stoics, is constitutive part of a process of subject formation, utilizing what Foucault calls techniques of the self, through which a specific and historically determined subject constitutes himself as capable of self-determination and self-mastery through a process that was social and individual at the same time. …

“McMindfulness.” I came across this term for the first time today. I wish I had coined it. It would be nice to be able to make a claim to originality. But coming across the term is almost good enough. It provides a name for a phenomenon that I didn’t even know needed one, and it makes it real. I don’t think anyone knows who coined this term. It’s kind of like “neoliberalism.” Suddenly there is a name for something you know is a problem — an important problem that can be difficult to put your finger on.

Mindfulness practice is a meditative discipline, originating in Buddhism, that involves the cultivation of a type of present-centered, nonjudgmental awareness of the ongoing flow of one’s emerging experience. While mindfulness enjoyed some popularity in the 1960’s as a countercultural phenomenon …

“In a series of posts, Jeff Goldfarb and I [Iddo Tavory] have been sketching an outline for the study of the social condition — the predictable dilemmas that haunt social life. We argue that one of the core intellectual missions of sociology is to account for the ways in which social patterns set up these dilemmas that actors experience as crucial for their lives and how they define themselves.”

I have been following this inquiry into the social condition for a while, and I suggest that it will help to further understanding this condition if we take seriously the daily dramas of consumption, both as comedy and tragedy. “Say Yes to the Dress” is one of these social dramas, based on the very premise that buying a wedding dress really matters, that people do not make their consumption decisions lightly. …

You may not be aware that the beaver, this unlucky, little, cute rodent, has suffered a long history of oppression and exploitation. On the American continent, the beaver, a traditional source of clothing and food for native people, became soon after the arrival of the European colonizers a main object of trade in the increasingly flourishing fur trade industry. Beaver pelt even led the English and the French to a brutal commercial war that ended up with the depletion, over-exploitation and over-starvation of beavers. Nonetheless, beaver hats remained quite a fashionable piece of clothing from 1550 to 1850.

As usual, colonization and exploitation were accompanied by a symbolic misrecognition that has lasted up to the present day. You may remember, for example, Jodie Foster’s 2011 movie, The Beaver, where a hand puppet named… The Beaver (I know, sorry!) turns from a cute, friendly fetish helping the main character, Walter, to recover from his severe depression, into a sort of manipulating and cruel incubus taking over his entire life. But there have been many precedents of this cultural devaluation of beavers.