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The Big Issue with Big Data: Who Do You Think I Am?

Big data is all the buzz in business and government. The assumption is that meta-data — data about who communicates with whom, when, where, in which sequences and networks — can generate ever more comprehensive and granular accounts of everyday life and social practices across global space and in real time. For business, the bit trails that we all leave behind become ways of predicting where — to which goods and services — those trails will take us in the future. For government, those same trails bear witness to what friends as well as enemies already did, or may do in the future, as indicated by Edward Snowden’s recent revelations of National Security Agency activities.

The various legal, ethical, and political concerns about the protection of the individual’s privacy from spam and surveillance are evident. However, the emerging digital infrastructure raises a more general and fundamental issue about the rights of citizens in their roles as communicators in the contemporary media environment. …

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