CapitalismEssays

Starbucks Goes to College

I wrote a book about Starbucks a few years ago, so my email started to buzz with Google alerts when the company announced that it would help to provide free education for its employees. The New York Times, the Huffington Post, and Business Week, among others, jumped on the story. A day or so after the announcement, Starbucks CEO, Howard Schultz, appeared on the Daily Show with Jon Stewart, winning mad praise from the host for having “venti balls” to make such a bold move.

As Starbucks officials explained it, the deal offered to reimburse employees for a portion, not all, of their tuition, but only for online classes hosted by Arizona State University’s Web server. Starbucks publicists talked about the company’s “unique” and forward-looking mission to build a people-based corporation that valued individuals and communities as much as profit. …

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