CapitalismEssaysFeatureLiberal Democracy in Question

The 1950s, American Greatness, And Trump’s Brand Of Nostalgia

If you’re unfamiliar with the advertising firm of Ogilvy & Mather, consider this: What James Madison did for the US Constitution, Ogilvy did for advertising. Ogilvy was a champion of pragmatism and a fierce romantic, a combination that made for advertising that reflected the cultural fantasies of the moment while remaining accessible to consumers. Ogilvy built an empire on giving consumers precisely what his advertising made them want: “In the modern world of business,” he proclaimed, “it is useless to be a creative, original thinker unless you can also sell what you create.”

If we analyze historic ad campaigns to discover why they were successful, we probably would hear the Marlboro Man speaking to us from beyond the grave (though quite likely through a voice box). …

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