The 1950s, American Greatness, And Trump’s Brand Of Nostalgia
If you’re unfamiliar with the advertising firm of Ogilvy & Mather, consider this: What James Madison did for the US Constitution, Ogilvy did for advertising. Ogilvy was a champion of pragmatism and a fierce romantic, a combination that made for advertising that reflected the cultural fantasies of the moment while remaining accessible to consumers. Ogilvy built an empire on giving consumers precisely what his advertising made them want: “In the modern world of business,” he proclaimed, “it is useless to be a creative, original thinker unless you can also sell what you create.”
If we analyze historic ad campaigns to discover why they were successful, we probably would hear the Marlboro Man speaking to us from beyond the grave (though quite likely through a voice box). …
Paris Spring? Social Media And The Spread Of European Solidarity Protests
June marks the fifth month of Nuit Debout (Standing Night) a movement that sprung from earlier protests by young people against the French government’s labor law reform. On March 31, 2016, an informal group of a dozen citizens from Fakir, a left-wing activist magazine, used the #mars40 Twitter hashtag to launch a public demonstration in and subsequent occupation of Place de la République in Paris. Since its debut, a crowd has gathered every evening on the square. Participants and activists come together to share their discontents, proposals, and ideals for a new society. Nuit Debout has now become an international movement, with gatherings in more than 266 cities in France and 130 other cities in Europe.
Focusing on this movement, our aim here is twofold: first, …