The Capitalism of Affects
In her groundbreaking book about emotional labor, The Managed Heart, Arlie Russell Hochshild suggests that emotions are not simply stored in us waiting to be expressed: they are also produced and managed. The notion and practice of affects management, both privately and socially, are not specific to capitalism. Hellenistic philosophers made up a new word to convey this very idea: metriopatheia, from pathos, affect, and metrios, a word that conveys both the notion of measure and that of moderation. As Foucault correctly noted, the management or negotiation of pathē in Greek and Roman philosophers, and in particular in the Stoics, is constitutive part of a process of subject formation, utilizing what Foucault calls techniques of the self, through which a specific and historically determined subject constitutes himself as capable of self-determination and self-mastery through a process that was social and individual at the same time. …